AI and the Marketing Industry: Embracing the Unknown w/Danielle LaFleur

Written By Cara Steinmann

Danielle has over 30 years in Marketing, IT, SEO, Network Design, and Web Development experience and has helped hundreds of small to medium sized businesses maximize extra revenue streams. In our conversation we get into the latest advancements in AI technology, their impact on the marketing industry, and Danielle tells us why marketers don't need to worry about AI taking their jobs. And of course, no AI conversation would be complete without touching on the potential risks and Danielle shares her perspectives and thoughts on how we can avoid some of them.

Connect with Danielle!
Easy as Pie Design website: https://easyaspiedesign.com/
Danielle on LinkedIn: https://www.linkedin.com/in/daniellelafleur/

Links we talked about:
Voice ai: https://beta.elevenlabs.io/
Swell podcast ai: https://www.swellai.com/

[00:00:26] Excitement for a new and widespread change in the industry utilizing AI technology. Reminiscent of the excitement during the dot com era and the emergence of new companies like Amazon and Costco.

[00:02:32] AI is machine learning used in various ways, including algorithms like Google's Bert and personal assistants such as Amazon's Woo Woo Girl. It's likely we've been utilizing it more than we realize, from search results to our cars.

[00:11:04] Focus on following thought leaders to understand direction and optimize SEO for specific niches with thorough and correct answers.

[00:13:12] Using voice technology, currently testing voice query to Chat GPT for quicker results, interest in top SEO ranking.

[00:15:44] Focus on bringing leads and telling stories to convey emotions. Use technology and tools to optimize writing, but remember that the core of the job is still about conveying the client's story to their target market. Clients may not be interested in learning the technical skills, so it's important to stand firm on being hired to do that job.

[00:25:22] Exciting development: AI technology creates podcast snippets using voice samples to read newsletters with natural sounding results.

[00:26:52] Voice sampling can be used to create a whole database for audio content, but authentication processes need to be put in place to avoid misuse. Companies are working on checks and balances to differentiate between AI-generated and real content. This technology makes it easier to create audio and video content, which can help build personal brands.

[00:32:22] Potential for AI to make life easier and streamline processes in both personal and business development. Possibility of accessing public data to better serve their clients and build stronger connections with them.

Ready to connect and network with your new biz besties? Apply to Join us in the RAVEL Collective where service-driven women entrepreneurs come to find friendship, referrals, and fun.

Want to connect with Cara or learn more about how to build a strategic referral network or community? Connect on Linkedin or visit her website at carasteinmann.com

Cara Steinmann

Cara Steinmann is a feminine leadership coach helping women entrepreneurs build relationships that lead to more collaboration, visibility, and fun. Founder of the Ravel Collective, Cara inspires women to forge meaningful connections that positively impact their personal and professional lives.

She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to remove the obstacles that keep women separate, so they can build more wealth and amplify their impact together.

https://carasteinmann.com
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