Podcast Success Secrets: Melissa Lohrer's Strategic Approach to Sponsorships and Branding

Written By Cara Steinmann

In this episode, Cara sits down with Melissa Lohrer, founder of Waverly Ave Consulting, who shares her inspiring foray into podcasting with partner Meredith.

From a spontaneous retreat to tackling legal challenges and rebranding, Melissa's story is one of resilience and innovation. Discover how their collaborative mindset led to significant sponsorships and 1,000 downloads in just nine weeks.

We’ll explore their unique monetization strategies, the power of authentic partnerships, and the importance of bringing women’s voices to the forefront in business.

Join us for a conversation that inspires collective growth and success.

7 Key Themes

  1. Podcasting Approach

    : Solo vs. partner formats.

  2. Monetization

    : Sponsorship and financial planning.

  3. Preparation and Coordination

    : Effort in interview-based podcasts.

  4. Rebranding Challenges

    : Legal issues necessitating changes.

  5. Collaboration

    : Building authentic partnerships.

  6. Women Empowerment

    : Dismantling oppressive systems.

  7. Listener Engagement

    : Importance of relevant content.

Contatct Melissa:

LinkedIn

Website

Cara Steinmann

Cara Steinmann is a feminine leadership coach helping women entrepreneurs build relationships that lead to more collaboration, visibility, and fun. Founder of the Ravel Collective, Cara inspires women to forge meaningful connections that positively impact their personal and professional lives.

She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to remove the obstacles that keep women separate, so they can build more wealth and amplify their impact together.

https://carasteinmann.com
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